Increase Your Sales a Minimum of 10%. Guaranteed!
“Half the money you spend on marketing is wasted. The trouble is: you don’t know which half.”
William Lever, Founder of Lever Brothers (1885) now Unilever PLC
Are you getting all the sales you can?
Are you getting the biggest bang for your marketing investment?
Are you embracing the latest in technology and fresh marketing strategies to build your business?
If you can’t answer yes to the above three questions you are not getting a satisfactory return on your marketing investment and need to invest in the following…
The Marketing Business Builder ™
It’s the magnifying glass to find hidden profits, reach new customers, find new sales opportunities and grow a company’s business. Answer 55 in-depth questions about your company’s history and goals – these answers will be the catalyst for the Holland team to develop a customized marketing program with no more money than your company is currently investing.
The Marketing Business Builder is more than a revenue generator for companies who complete the process and implement the simple strategies – it has been called “the wake up call” for business owners who want to take their business to the next level.
Dr. Scott Sayre from Advance Dentistry, owner of one of the largest dental practices in the country, was handling the advertising in house and decided to implement marketing strategies recommended by Holland. An agreed upon goal was set and written into the marketing plan – 120 new patients per month using the marketing dollars he was presently investing. The first month Holland helped him acquire 166 patients – a 38% increase. “We are now averaging 200 new patients per month – a 66% increase. “ (Dr. Scott Sayre)
The Holland team re-branded the dental practice and developed a more compelling creative message for television, radio, print and the existing web site. After analyzing the media buy, Holland reallocated his media investment and invested more money into television with a plan reaching the target demographic with greater frequency. An innovative digital dashboard was set up to track and record each incoming phone call from each media utilized, allowing Dr. Sayre and Holland to monitor and track the media campaign.
Audiologist, Laurie DeWine from The Place for Better Hearing, was frustrated with the lack of creativity and fresh ideas she was getting from the Starkey marketing department. She spent several hours with Mark Holland helping him understand the hearing aid business by answering questions using the Marketing Business Builder process. Laurie implemented the entire marketing plan Holland recommended and realized a 30% increase in her business over the previous year. The Holland team reallocated her marketing dollars and did not spend a dime more than the previous year. A consistent brand message and look was created, a more impactful and creative direct mail program with better offers was implemented and a new coupon publication was recommended.
Greg Taylor, owner of the Mason Company, was impressed with the new creative ideas Holland recommended to build his business. One idea that has been successful in generating more qualified prospects is the white paper “7 Biggest Mistakes to Avoid When Building A New Animal Facility.” This educational tool, developed by Holland, positions Mason positively in the market and is yielding 4-5 prospects downloading this document from their web site daily.
Greg told Bryan Holland that Mason has a complicated product line giving customers many choices. Holland helped simplify this process with a piece of sales literature focusing on the 4 simple steps in building a modular kennel system. The media plan, recommended and implemented, consisted of the right strategic mix of print and online advertising for their niche products. The creative for the ads is breaking through the clutter and getting noticed. “We are experiencing record orders for the first four out of five months this year and are expecting record profits as well.” (Greg Taylor)
The Rug Gallery, awarded The Best Specialty Rug Retailer in America, implemented many marketing strategies by Holland and has seen a 400% increase in sales over a 10 year period. The Holland creative team determined Sam Presnell (owner) was really in the business of selling color and design and recommended he invest the majority of his advertising budget into television. Emotionally compelling television commercials were created focusing on the company’s unique selling proposition. Store traffic increased immediately after the television commercials started running.
Holland has created similar positive results for many small to large retailers, manufacturers and healthcare professionals who want to take their business to the next level but did not realize there was an easier way to go about it until connecting with Holland.
What is The Marketing Business Builder?
It is a systematic, comprehensive and periodic review of a company’s entire marketing organization, strategies, tactics, objectives and activities. This is designed for companies who want to take a hard look at their existing marketing activities, or for companies that currently have no marketing plan. Holland will reveal the existing assets, and will identify the many strategies that can be used to take your business in the right direction.
How does The Marketing Business Builder help a company get to the next level?
Simply by answering 55 in-depth questions about your company’s history and goals. Each answer builds on the previous and uncovers hidden company assets that will help you grow your business.
By the end of the Marketing Business Builder process Holland will develop a customized marketing plan that will identify strategies to achieve your business goals without investing more than you are currently spending. In fact, there have been companies who have even been able to reduce their marketing investment once they implemented the different powerful strategies and met their business goals. Holland will also be able to tell you if you need to increase the budget to achieve your business goals faster.
The Marketing Audit Business Builder is not for everyone. For this reason, Holland has outlined a few questions whose answers will help you decide if your company will benefit from this sales producing and business building marketing tool.
Who will benefit most from The Marketing Business Builder?
This following are four types of businesses successfully utilizing this type of service:
- Businesses who are stuck at their existing revenue level, but believe they can do better.
- Businesses who want to dramatically grow their business but are not sure exactly how to go about it.
- Businesses who are currently on a downward sales spiral and can’t figure out how to level the descent and need fresh ideas in order to get back on track.
- Businesses who have no strategic marketing plan and are succeeding in spite of themselves.
What is the process for this service?
The process is simple. Bryan Holland will meet with you and others within your company to go over The Marketing Business Builder. Bryan is a partner at Holland Advertising: Interactive and has an MBA from Xavier University and 30 years of experience in this business. The meeting with Bryan can be in person, by conference call or via Skype. The meeting will take 3-4 hours for Bryan to ask you 55 very simple questions about your business. After this session Bryan and the Holland team will go to work transforming your answers into a written 12-month marketing plan of strategies and tactics to successfully achieve the business goals identified.
What kind of questions should I expect?
The questions are simple, yet very powerful. A few examples are:
- Tell me about your DREAM CUSTOMERS – who is it we need to reach?
- Describe them in real terms – what are the motivators or insights that really make a difference in purchasing your product or service?
- How do your DREAM CUSTOMERS view your brand? How do you want them to view your brand?
- What do you see as your greatest strengths?
- What do you see as your greatest growth opportunities?
- What is your unique selling proposition, the primary customer benefit?
- What program measurement and research assessment procedures do you currently use?
- What are your business goals?
- What does success look like one year from now?
What subject areas are covered?
- Business goal setting – not having goals is like shooting an arrow in the dark and expecting to hit the target. Most businesses don’t realize their full potential because they don’t have a business or marketing plan.
- Brand strategy
- Present and planned products and services
- Markets and marketing
- Source of sales
- Competition in the marketplace
- How the product/service is purchased
- How the product/service is sold
- Advertising activity
- Public relations activities
- Research practices
- Customer relations programs
- Client/agency relations
The following is an example (without information to protect confidentiality) of the 12-month marketing plan Holland completed for a physician practice after the Marketing Business Builder interview.
How long does it take?
Once we meet, the interview process can take 2.5 to 3.5 hours. After the interview the Holland team will go to work and develop a strategic 12-month marketing plan. This phase of The Marketing Business Builder will take 10 to 20 days to complete.
What is my investment in this service?
You will make a one-time investment of $1,950. One half is payable at the end of the face-to-face interview and the remaining half payable upon the delivery of the 12-month marketing plan.
Am I guaranteed results?
Yes. Companies have a one-year guarantee. If Holland implements the strategies outlined for you, and the company does not increase revenue by a minimum of 10% within a year of implementing the strategies developed from The Marketing Business Builder, your entire investment of $1,950 will be happily refunded in full upon your request.
How can I get started?
It is easy to get started. You simply complete the registration form below and we will schedule a mutually convenient interview at your office, over the phone, or via Skype. It is important to set aside a minimum of 3.5 hours with no interruption of any type. This is important to keep the ideas flowing and maximize our time together.
The Marketing Business Builder registration form:
Yes! I’d like to take my business to the next level by completing The Marketing Business Builder. I understand answering the questions in the interview is paramount to the success of my business and that the marketing plan, strategies and tactics have the potential to grow my business significantly.
In registering and going through the process I further understand that there is a full money-back guarantee (after year 1) if I implement the marketing, strategies and tactics and my business does not grow a minimum of 10% using the plan’s measurement tools and my data.
Under these terms and conditions, please have Bryan Holland contact me as soon as possible to schedule The Marketing Business Builder interview.
